LAKESHORE ADVANTAGE RECEIVES INTERNATIONAL ECONOMIC DEVELOPMENT AWARD
10/19/2021 // ZEELAND, MICH. Lakeshore Advantage, the local economic development organization that assists employers with growth opportunities in Allegan and Ottawa counties, won a Silver Rank for its Lakeshore Advantage Annual Investor Briefing, a project in the category of Annual Report of the International Economic Development Council (IEDC). The honor was presented at an awards ceremony during the IEDC Annual Conference in Nashville, TN, earlier this month.
“We had to think creatively with our 2021 Investor Briefing given the state of the world,” said Jennifer Owens, Lakeshore Advantage President. “We seized an opportunity to report out to our investors in a way that was both engaging and informative and because it is recorded and lives on our website, our reach was widened to all of our extended members of our team to view and engage.”
Lakeshore Advantage was able to retain the same number of attendees at its virtual annual investor briefing as it had at its in-person reception the previous year in 2020, proving what a great success they had with the format. Since airing live, the annual investor briefing has been viewed on YouTube nearly 200 times.
“The winners of IEDC’s Excellence in Economic Development awards represent the best of economic development and exemplify the leadership that our profession strives for every day,” said 2021 IEDC Board Chair and Invest Buffalo Niagara President and CEO, Tom Kucharski. “We’re honored to recognize the more than 100 communities whose marketing submissions, projects, and partnerships have improved regional quality of life.”
The International Economic Development Council (IEDC) is a non-profit, non-partisan membership organization serving economic developers. With more than 5,000 members, IEDC is the largest organization of its kind. IEDC's Excellence in Economic Development Awards recognize the world's best economic development programs and partnerships, marketing materials, and the year's most influential leaders. Awards are judged by a diverse panel of economic and community developers, following a nomination process held earlier this year. IEDC received over 500 submissions from 4 countries. To view Lakeshore Advantage’s Annual Investor Briefing, click HERE.
This award was presented by the International Economic Development Council.