Get Involved in Your Allendale Community this Holiday Season with a Shop Local Campaign
The holidays are a time for giving, and what better way to give back to your community than by supporting its small businesses? By shopping local during the holiday season, you can boost the economy and help keep your community thriving. From the Allendale Area Chamber of Commerce, here's how to get started on planning and organizing a holiday shop local campaign.
Planning and Organizing Your Shop Local Campaign
First, you'll need to decide how you want to promote shopping locally during the holidays. One way is to create a "personal shopper" service where customers can come to your business and get help finding the perfect gifts for their loved ones. You can also host events such as holiday parties or trunk shows, or offer special discounts and promotions. Whatever route you choose, make sure you market your campaign heavily so that everyone in your community is aware of it.
One great way to get the word out is by creating a gift guide. If you aren’t sure where to start, simply type up a guide in Word listing any sales you’re offering, including lots of high quality product photos, then use this free tool to convert Doc to PDF. From there, you can make your PDF gift guide downloadable through your website and also send it out to your email lists to help get the word out.
Businesses Can Promote Holiday Shop Local Campaigns
Promote businesses and encourage people to shop local during the holiday season. There are many ways for businesses to promote a shop local campaign, such as by distributing flyers or posters, holding special events, or offering discounts to customers who shop at local businesses. By getting involved in a shop local campaign, businesses can show their support for the community and help to make the holiday season more enjoyable for everyone.
Incentivizing Shopping Local during the Holidays
To really get people excited about shopping local during the holidays, offer incentives such as discounts or prize drawings. For example, you could offer a percentage off any purchase made using cash instead of credit cards, or organize a giveaway for one lucky customer who makes a purchase from your store. You could also collaborate with other businesses in your area to offer a "shop local" package deal—the more businesses that participate, the bigger the discount you can offer customers.
Supporting Each Other's Business through Collaboration and Co-Hosting Events
One of the best things about owning a small business is being part of a close-knit community. During the holiday season, take advantage of this by collaborating with other small businesses in your area on marketing efforts and co-hosting events. For example, you could co-sponsor a holiday window-decorating contest or team up with other businesses to put on a holiday-themed block party. By working together, you can create a stronger sense of community and support each other through thick and thin—something that's especially important during tough economic times.
Maximizing Your Shop Local Campaign to Give Back during the Holidays
Finally, don't forget that giving back is an important part of the holiday season. Use your shop local campaign as an opportunity to donate goods or services to those in need. For example, you could collect coats for a local homeless shelter or sponsor a family through a Toys for Tots-type program. By giving back to those less fortunate, you'll not only be making a difference in their lives but also spreading some holiday cheer throughout your community.
The holidays are fast approaching, which means it's time to start thinking about how you can give back to your community. One great way to do that is by organizing a shop local campaign. By promoting shopping at small businesses and offering incentives such as discounts and prize drawings, you can help boost the economy while also fostering a sense of community spirit. And by collaborating with other businesses and giving back to those in need, you can make this holiday season one to remember—for all the right reasons!
Looking for business support in Allendale? The Allendale Area Chamber of Commerce champions our community’s economic and cultural growth through networking, events, and advocacy. Click here to become a member today!
This Hot Deal is promoted by Allendale Area Chamber of Commerce.